Hotel & Small Business digital Marketing Specialists

A practical guide for independently run hotels Running an independent hotel means wearing many hats. Marketing, operations, food & beverage, front office and sales are often tightly connected — yet not always fully aligned. When marketing isn’t clearly tied back to your business objectives, opportunities are missed, teams become siloed, and messaging can feel inconsistent to guests. The start of a new year is the perfect time to reset, refocus and ensure everyone is pulling i

The start of a new year is the ideal time to step back and take a proper look at your marketing — not in a panic overhaul everything  way, but in a calm, strategic, let’s get our house in order  way. In 2026, marketing visibility isn’t just about being on Google. Customers are finding businesses through AI-powered search, summaries, recommendations and voice tools . These tools don’t just scan your website — they look at everything . That’s why a strong digital marketing audi

Your social media shouldn't be just about posting pretty pictures or witty one-liners anymore. It's your direct line to your customers and to the ones you haven't met yet. When you are in the hospitality business for example, your socials should be bursting with your unique welcome, your tone of voice, your character and always showing off your unique selling points. If you’re running a business in Ireland and want to grow your online presence, you need to go beyond the basic

Let me ask you something. Have you ever felt like your marketing efforts are just shouting into the void? You know you need to grow your business, attract more customers, and boost your online presence, but where do you even start? Trust me, I’ve been there. The good news is, there are proven sales and marketing strategies that can turn things around. And no, it’s not about throwing money at ads and hoping for the best. It’s about smart, effective marketing strategies that ac

Christmas, Black Friday, gift vouchers, New Year’s Eve, January sales, festive menus, party nights, winter getaways — it's basically the Olympics of hospitality marketing. And spoiler: the hotels that prep early? They always win the gold. If you're reading this thinking, “Oops… we should probably start” — don’t panic. Grab a mince pie, and let’s dive into your So Bold checklist for Christmas domination 🎁✨ Step One: Remember — Christmas Isn’t Just a Day, It's a Marketing Seas

We can't claim this one as one of our own, but we can share - here's great article by Laura Fredericks - dates back to 2020, but its a...

Branding has always been an important part of business, but it wasn’t always a term used as freely as it is now. It was spoken about as...

Google Analytics 4 is Google's next-generation measurement solution, and has replaced Universal Analytics. Starting on July 1, 2023,...

Have you noticed how professional Social posts have become? How are they all doing it? We have had a crazy year where some of us learned...

With so many channels available to us and so many jobs to do to get a sale it can be overwhelming getting your head around what to say on...