A practical guide for independently run hotels Running an independent hotel means wearing many hats. Marketing, operations, food & beverage, front office and sales are often tightly connected — yet not always fully aligned. When marketing isn’t clearly tied back to your business objectives, opportunities are missed, teams become siloed, and messaging can feel inconsistent to guests. The start of a new year is the perfect time to reset, refocus and ensure everyone is pulling in the same...

The start of a new year is the ideal time to step back and take a proper look at your marketing — not in a panic overhaul everything  way, but in a calm, strategic, let’s get our house in order  way. In 2026, marketing visibility isn’t just about being on Google. Customers are finding businesses through AI-powered search, summaries, recommendations and voice tools . These tools don’t just scan your website — they look at everything . That’s why a strong digital marketing audit and marketing...

Your social media shouldn't be just about posting pretty pictures or witty one-liners anymore. It's your direct line to your customers and to the ones you haven't met yet. When you are in the hospitality business for example, your socials should be bursting with your unique welcome, your tone of voice, your character and always showing off your unique selling points. If you’re running a business in Ireland and want to grow your online presence, you need to go beyond the basics. We know how...