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Our Hotel Services

Sales & Marketing for Hotels

We really know hotels.

Hotels aren’t just one of the sectors we work in — they’re what we do best.
With over 40 years of combined experience across hotel sales and marketing in both independent and group hotels, we understand the realities, the pressures, and the opportunities unique to hospitality.

And yes… we genuinely love them.

That’s why our approach goes beyond traditional marketing.
We call it Hotel Smarketing — where sales and marketing work together seamlessly to drive demand, increase revenue, and make every campaign count.

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Fractional Marketing Support During Recruitment

We offer fractional marketing support during recruitment periods, ensuring continuity in your hotel’s marketing and commercial activity when teams are changing. With senior-level experience in Director of Sales & Marketing roles and global account management, we step in to maintain momentum, protect revenue, and keep plans moving while you recruit. From overseeing campaigns and budgets to managing agencies, accounts, and reporting, we ensure there is no drop in visibility, consistency, or performance — so your hotel stays focused, stable, and commercially aligned during transition.

Desert Cave Pool

HOTEL SALES

Hotel Sales Mentoring & Training

Practical, on-site sales coaching designed to drive hotel revenue

This is a hands-on, 1-to-1 sales mentoring service for appointed hotel sales team members. We go back to basics and get granular across the entire sales journey — focusing on the skills, structure, and systems needed to turn activity into measurable revenue.

Everything we do is aligned to your hotel’s commercial goals, sales targets, and market realities.

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What’s Included?

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Pre-Visit Preparation

  • Audit of your website and online presence
    (because every sales conversation eventually leads back here)

Strategy & Commercial Alignment

  • Strategy session with the Hotel Owner / General Manager
    to clearly define business objectives, revenue priorities, and success metrics

  • Audit of existing sales activity
    including current processes, systems, pipelines, and reporting

Sales Planning & Structure

  • Sales planning support, including:

    • Practical templates

    • Recommended systems and tracking tools

    • Clear activity-to-revenue structure

Sales Skill Training - Onsite

Focused, real-world coaching covering:

  • How to plan and run a productive sales appointment

  • How to deliver an effective sales show-round

  • How to follow up properly, manage accounts, and track progress

  • How to prioritise the right activity that actually drives revenue

Action & Accountability

  • A tailored 3-month Sales Action Plan
    fully aligned to your property’s sales revenue budgets and targets

  • Post-visit mentoring and accountability, including:

    • 3 follow-up video check-in calls

    • One check-in per month to review progress, remove obstacles, and refine actions

Investment

  • Half-day and full-day options available

  • Fixed pricing agreed in advance
    (no surprises, no hidden extras)

HOTEL MARKETING

Hotel Marketing Coaching

Sales-led marketing guidance for hotels that need clarity, structure, and results.

We are sales-focused marketeers, not content creators. This service supports the full marketing mix of a multi-faceted hotel — both online and offline — and includes an on-site visit with 1-to-1 coaching for your Marketing Executive, Intern, or Social Media Ambassador.

Everything is aligned to your hotel’s business and revenue goals.

What’s included

  • Pre-visit digital audit of your hotel’s online presence

  • Strategy meeting with the Hotel Owner / General Manager
    to clearly define business objectives

  • A Marketing Ideas Power Session, aligned to your property’s goals

  • A 12-month marketing plan, populated using practical templates and tools

  • A 3-month content plan and social media calendar, aligned to your hotel’s priorities

  • 50 website and social content ideas, designed to support visibility and bookings

  • Post-visit mentoring and accountability, including:

    • Three monthly video check-in calls

    • One midway check-in per month to review progress and refine activity

Investment

  • Tailored to your teams needs, timelines and site visits agreed in advance so that you get the best return from your investment.

  • Fixed pricing agreed in advance

This is hotel marketing coaching with commercial thinking — focused on structure, confidence, and measurable impact.

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