MENTORING + DIY

If your marketing feels busy but not effective, this session is for you.

Your marketing and sales should work together to drive real business results — not exist as disconnected activities. This Mentoring + DIY Power Session gives you clarity on what’s working, what’s not, and exactly what to do next.

Through a deep-dive SMarketing audit and a focused 1-to-1 mentoring session, we align your business goals with your marketing, sales, SEO, and Gen AI opportunities — and give you the tools to confidently do it yourself.

Who is this for?

Perfect for businesses:

• At the starting block

• Ready to grow their sales and marketing reach

• Looking for better alignment between strategy, activity, and results

What can I expect?

You’ll gain a fresh, experienced perspective backed by 30+ years in Sales & Marketing.

What’s included:

• A Digital Marketing Audit of your current online presence

• Review of your website, SEO, content, and social channels

• Assessment of how Gen AI can support your SEO, content, and efficiency

• A detailed SMarketing Audit Report

1-to-1 Mentoring Session (up to 2 hours):

• Clear insight into where your goals and activities align — or don’t

• Identification of gaps, opportunities, and quick wins

• Review of in-house skills and capabilities

• Practical Sales & Marketing strategies you can implement immediately

The ‘Ta-Dah’ Finish 

A tailored So Bold SMarketing Action Plan, including:

• A clear Digital Marketing Plan + recommended tools

• SEO and Gen AI search recommendations

• Social Media Marketing guidance

• Post-session checklist and planning templates

Need ongoing support?
Add a follow-up hour or two to review progress — hourly options available.

WE DO IT FOR YOU

Expert marketing for hotels and service-led businesses who need results — not just content.

When time is limited and expectations are high, it pays to work with experienced marketeers, not just content creators. At So Bold Marketing, your marketing is delivered by two senior Sales & Marketing professionals, ensuring everything is strategic, purposeful, and aligned to your business goals.

We focus on building visibility that drives bookings, enquiries, and revenue — not vanity metrics. Every piece of content is created with intent: to attract the right audience and move them closer to a sale.

Who is this for?

This service is ideal for:

• Hotels and service-led businesses

• Teams that want a fully managed, ongoing marketing solution

• Businesses that understand meaningful growth takes consistency and time

A minimum 6-month commitment applies to deliver sustainable results.

What’s included

• On-site visit (where applicable)

• A 6-month, business-aligned marketing plan

• 1 SEO-optimised blog post per month (min. 500 words)

• 1 monthly newsletter (subject to an active database)

• Contact list growth support

Social Media Management

• Strategy and delivery across two platforms (Instagram, Facebook or LinkedIn)

• Content planning, copywriting, design and posting (Canva)

• Captions, hashtag strategy and audience growth

• Profile optimisation

Optional Add-Ons

• Paid social advertising campaigns (setup fee + ad budget)

• Additional social platforms (priced separately)

Strategic marketing. Delivered by experts. Designed to support bookings and growth.

WE REALLY KNOW HOTELS

Specialist Sales & Marketing Services for Hotels

Hotels are different — and hotel marketing needs a different approach.
With 40+ years of combined experience in hotel sales and marketing, across independent and group hotels, we understand the commercial realities, internal pressures, and pace of hotel life.

We call our approach Hotel SMarketing — where sales, marketing, SEO, digital strategy, and Gen AI work together to drive bookings, revenue, and long-term growth.

And yes — we genuinely love hotels.

Hotel Sales Mentoring & Training

A practical, on-site 1-to-1 sales coaching service for hotel sales teams.

We get granular on the full sales journey:

• Prospecting and pipeline management

• Sales calls and show-rounds

• Account management and reporting

• Converting activity into revenue targets achieved

Talk to us about your revenue targets

​

Hotel Marketing Coaching

Delivered by sales-focused marketeers, not content creators.

This service supports the complete marketing mix of a multi-faceted hotel and includes an on-site visit and 1-to-1 coaching for your Marketing Executive, Intern, or Social Media Ambassador.

We focus on:

• Marketing aligned to business and revenue goals

• Smarter use of SEO and Gen AI to improve visibility and efficiency

• Marketing activity that actively supports sales

 

Hotel Website Project Management & Content

We work alongside your web developer to ensure your website is commercially focused, on-brand, and search-ready. We have experience working with many website and booking engine providers.

​

This includes:

• Website project co-management

• Content creation and population

• SEO-led copywriting informed by Gen AI search behaviour

• Launch support from content to go-live

Discuss your hotel website project
Get expert support for your website relaunch

 

Specialist Hotel Associates

We collaborate with a trusted panel of hotel-experienced photographers and videographers and can recommend or work alongside your preferred suppliers.
(Photography and videography are quoted separately.)

Optional Add-On Services

• Social media channel setup

• Ongoing social media management
  (See our So Bold Content Creator + Social Planner service)

Ready to strengthen your hotel’s Sales & Marketing?

Let’s talk about where you are now — and where you want to be.

Book a discovery call
Talk to So Bold Marketing