It’s Go-Time for Christmas Marketing!

mercedesbagnall
Nov 13, 2025
3 min read

Updated: Dec 8, 2025

Christmas, Black Friday, gift vouchers, New Year’s Eve, January sales, festive menus, party nights, winter getaways — it's basically the Olympics of hospitality marketing. And spoiler: the hotels that prep early? They always win the gold.

If you're reading this thinking, “Oops… we should probably start” — don’t panic. Grab a mince pie, and let’s dive into your So Bold checklist for Christmas domination 🎁✨

Step One: Remember — Christmas Isn’t Just a Day, It's a Marketing Season

Think like Netflix on December 1st. Think like Mariah Carey defrosting in November.

This season isn’t just one promo — it’s a campaign playground:

Black Friday (voucher mania!)
Festive stays
Christmas dining & party nights
Winter spa packages
NYE celebrations
January “please someone bring me joy” deals

Spread out your offers, repurpose your content like a marketing Santa, and keep that sleigh rolling all season long.

Website Winter Wonder-Work

Your website needs to sparkle harder than the lobby Christmas tree.

Here’s what you need to do:

✅ Festive landing pages
✅ Gift voucher CTAs everywhere (yes, everywhere)
✅ Pop-ups for Black Friday & NYE
✅ Menus online & downloadable (PDFs = still shockingly popular)
✅ Pretty festive photography (phone at the ready if no shoot booked)

If someone lands on your site and it still screams summer… we need to talk.

Gift Vouchers: Your December Superpower

People panic-shop. People forget presents. People buy digital vouchers at 11:57pm on Christmas Eve.

Make their life easier with these tips:

☑️ “Give the gift of…” messaging
☑️ Dining + spa + stay vouchers
☑️ Social countdown: “Christmas gift idea sorted in 30 seconds”
☑️ Add to email signatures & social bios

Cha-ching. 💸

Social Media: Naughty or Nice?

If your social plan is “post a tree pic and hope”… that’s adorable, but no.

This season is a content feast! Here’s what to share:

🎥 Cocktail pouring reels
🎄 “Decorating Day” behind-the-scenes
🍽️ Chef prepping festive menus
🛎️ Festive stay walk-throughs
👯 Team content — people buy from people!

Talk to your locals. Talk to your corporate bookers. Talk to the mum who just wants someone else to roast the potatoes for once. This is the time to show off your atmosphere. Your hotel is not just a building — it’s a vibe.

Email: Slide Into Their Inbox (Festively)

We’re talking about:

Black Friday blasts
Christmas dining hype
Gift voucher reminders
NYE countdown
January escape deals

Think warm, fun, “we saved you stress” energy. And yes, add fairy lights to your banners. It's the rule.

New Year = New Bookings

While everyone’s in a cosy, mulled-wine fog — you? You’re planting 2025 seeds like the marketing legend you are. Consider these options:

Weddings
Corporate events
Spa & wellness packages
Winter getaways

January doesn’t have to be sleepy — unless you’re selling luxury sleep experiences. Then lean into it.

The Final Word (and It's Big and Bold)

Your hotel isn’t just selling rooms and meals over Christmas.

You're selling:

✅ Memory-making moments
✅ Zero-stress celebrations
✅ Luxury gifting
✅ Cosy, magical winter escapes

Make it feel magical. Make it feel easy. Make it feel irresistible. And if all of this feels like a lot? That’s where we come in.

At So Bold Marketing, we live for this stuff. Festive campaigns, content creation, strategy, social media — we help hotels shine brighter than the Ritz lobby chandelier.