Hotel Marketing & Sales Supoport Services
Sales & Marketing for Hotels
We are hotel experts.
Hotels aren’t just one of the sectors we work in — they’re what we do best.
With over 40 years of combined experience across hotel sales and marketing in both independent and group hotels, we understand the realities, the pressures, and the opportunities unique to hospitality.
And yes… we genuinely love them.
That’s why our approach goes beyond traditional marketing.
We call it Hotel Smarketing — where sales and marketing work together seamlessly to drive demand, increase revenue, and make every campaign count.
Fractional Marketing Support During Recruitment and Maternity Leave
We offer fractional marketing support during recruitment periods, ensuring continuity in your hotel’s marketing and commercial activity when teams are changing. With senior-level experience in Director of Sales & Marketing roles, New Hotel Openings and Global Account Management, we step in to maintain momentum, protect revenue, and keep plans moving while you recruit or while team members are away from the business. From overseeing campaigns and budgets to managing agencies, accounts, and reporting, we ensure there is no drop in visibility, consistency, or performance — so your hotel stays focused, stable, and commercially aligned during transition.
HOTEL SALES SUPPORT
Hotel Sales Mentoring & Training
Practical, on-site sales coaching designed to drive hotel revenue
This is a hands-on, 1-to-1 sales mentoring service for appointed hotel sales team members. We go back to basics and get granular across the entire sales journey — focusing on the skills, structure, and systems needed to turn activity into measurable revenue.
Everything we do is aligned to your hotel’s commercial goals, sales targets, and market realities.
What’s Included?
Pre-Visit Preparation
Audit of your website and online presence
We can include some test calls in the pre-visit stage to understand your customer journey for MICE, Wedding or Corporate sales, subject to this being an area you want to develop.
Strategy & Commercial Alignment
Strategy session with the Hotel Owner / General Manager
to clearly define business objectives, revenue priorities, and success metrics
Audit of existing sales activity including current processes, systems, pipelines, and reporting
Sales Planning & Structure
Sales planning support, including:
Practical templates
Recommended systems and tracking tools
Clear activity-to-revenue structure
Sales Skill Training - Onsite
Focused, real-world coaching covering:
How to plan and run a productive sales appointment
How to deliver an effective sales show-round
How to follow up properly, manage accounts, and track progress
How to ask for the sale and how to close
How to prioritise the right activity that actually drives revenue
How to get the best from trade shows
Action & Accountability
A tailored Sales Action Plan fully aligned to your property’s sales revenue budgets and targets
Post-visit mentoring and accountability, including:
Follow-up video check-in calls to review progress, remove obstacles, and refine actions
Investment
Fixed pricing agreed in advance, tailored to your business needs
(no surprises, no hidden extras)
HOTEL MARKETING SUPPORT
Hotel Marketing Coaching
Sales-led marketing guidance for hotels that need clarity, structure, and results.
We are sales-focused marketeers. This service supports the full marketing mix of a multi-faceted hotel — both online and offline — and includes an on-site visit with 1-to-1 coaching for your Marketing Executive, Intern, or Social Media Ambassador.
Everything is aligned to your hotel’s business and revenue goals.
Some elements that can be included
Pre-visit digital audit of your hotel’s online presence
Strategy meeting with the Hotel Owner / General Manager
to clearly define business objectives
A Marketing Ideas Power Session, aligned to your property’s goals
A 12-month marketing plan for your team, populated using practical templates and tools
A 3-month content plan and social media calendar, aligned to your hotel’s priorities
Website and social content ideas, designed to support visibility and bookings
Post-visit mentoring and accountability, including:
Video check-in calls to review progress and refine activity
Investment
Tailored to your teams needs, timelines and site visits agreed in advance so that you get the best return from your investment.
Fixed pricing agreed in advance
This is hotel marketing coaching with commercial thinking — focused on structure, confidence, and measurable impact.
