Expert Marketing Support for Hotels, Hospitality Brands & Small Businesses
Practical - Creative + Results-Driven Digital Marketing for your business
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Welcome to So Bold Marketing — where strategy meets creativity, fun meets practicality, and your business becomes our business.
We work with clients to attract the right customers and grow with confidence. No fluff, no jargon — just marketing that works (and feels good doing it).
Since 2021, we’ve supported businesses across the UK and Ireland with hands-on marketing partnership, crystal-clear strategy, and content that actually gets results. We treat your brand like it’s our own — because your success is our success.
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We are Mercedes Bagnall & Anna Wood and we are SO BOLD
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Mercedes Bagnall
Anna
Wood
SO BOLD
POWER
SESSION
Marketing Mentoring and DIY support
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Perfect for you if…
You want expert direction, but prefer to keep the implementation in-house.
You want to stop guessing and start doing what actually works with expert support.
You want clarity, focus and better ROI from your time and money.
SO BOLD
HOTEL
SPECIALIST
WE-REALLY-KNOW-HOTELS
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Website Project Management ​
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Digital Marketing / Social Media Managment/Coaching & Mentoring
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​Recruitment continuity projects
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Remote Marketing department
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Strategic Selling Skills & Systems
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You identify your need and we work with your team and manage Marketing and/ Sales projects
This is what some of our clients had to say....
Niall Duffy MBCINiall Duffy MBCI
Managing Director @ Forestall Risk Management Ltd
Niall was Mercedes’ client​
I’ve worked with Mercedes at SoBold Marketing for the past three years, and she has been a great support to Forestall’s sales and marketing efforts. What I’ve always appreciated about Mercedes is how practical and straightforward she is. There’s no drama — just clear thinking and solid work.
Mercedes has helped me with campaign planning and digital marketing, and she has a really good way of getting to the heart of what needs to be done. She’s personable, easy to work with, and brings a calm, grounded style that makes even busy periods feel manageable.
It’s been a very positive working relationship, and I’m genuinely grateful for her support. I’m happy to recommend Mercedes to anyone looking for someone reliable, thoughtful, and effective in the marketing space.
I champion and empower EA, PA & business support professionals with compelling training, learning, networking and connection experiences-Miss Jones Ireland Founder,
Fiona worked with Mercedes but on different teams
I have worked with Mercedes through the PA network and our events business, Zoom In for the past 6 years. Mercedes is extremely knowledgable and consistently has her finger on the pulse with market and industry trends, she has a proactive and dynamic approach to any project we have worked on together. She always has a long-term vision for each project that she works on and can bring together all the various stakeholders through her enviable contacts book. She is dedicated, warm and personable -she treats everybody the same and works collaboratively with all she engages with. I would highly recommend Mercedes for any role.
Naoimh was Mercedes’ client
December 16, 2025,
​Not only is Mercedes an incredibly talented hospitality marketing expert, she also happens to be a wonderful person and a joy to work with.
Innovative, creative, analytical with an eye for detail, while always looking ahead with a bigger picture view. It was a pleasure to work with Mercedes on multiple projects for Trigon Hotel group.
I'd highly recommend Mercedes as a hotel industry digital marketing consultant.
