Expert Marketing Support for Hotels, Hospitality Brands & Small Businesses
Practical - Creative + Results-Driven Digital Marketing for your business
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Welcome to So Bold Marketing — where strategy meets creativity, fun meets practicality, and your business becomes our business.
We work with clients to attract the right customers and grow with confidence. No fluff, no jargon — just marketing that works (and feels good doing it).
Since 2021, we’ve supported businesses across the UK and Ireland with hands-on marketing partnership, crystal-clear strategy, and content that actually gets results. We treat your brand like it’s our own — because your success is our success.
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We are Mercedes Bagnall & Anna Wood and we are SO BOLD
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Mercedes Bagnall
Anna
Wood
SO BOLD
POWER
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Marketing Mentoring and DIY support
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Perfect for you if…
You want expert direction, but prefer to keep the implementation in-house.
You want to stop guessing and start doing what actually works with expert support.
You want clarity, focus and better ROI from your time and money.
SO BOLD
HOTEL Marketing
SPECIALIST
WE-REALLY-KNOW-HOTELS
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Website Project Management ​
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Digital Marketing / Social Media Managment/Coaching & Mentoring
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​Recruitment continuity projects
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Remote Marketing department
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Strategic Selling Skills & Systems
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You identify your need and we work with your team and manage Marketing and/ Sales projects
This is what some of our clients had to say....
Niall Duffy MBCI
Managing Director @ Forestall Risk Management Ltd
So Bold Marketing worked with Niall on Website Content and then Mercedes worked as Marketing and Sales Coach​
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I’ve worked with Mercedes at SoBold Marketing for the past three years, and she has been a great support to Forestall’s sales and marketing efforts. What I’ve always appreciated about Mercedes is how practical and straightforward she is. There’s no drama — just clear thinking and solid work.
Mercedes has helped me with campaign planning and digital marketing, and she has a really good way of getting to the heart of what needs to be done. She’s personable, easy to work with, and brings a calm, grounded style that makes even busy periods feel manageable.
It’s been a very positive working relationship, and I’m genuinely grateful for her support. I’m happy to recommend Mercedes to anyone looking for someone reliable, thoughtful, and effective in the marketing space.​​​​​
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Fiona worked with Mercedes on a number of different projects.
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I have worked with Mercedes through the PA network and our events business, Zoom In for the past 6 years. Mercedes is extremely knowledgable and consistently has her finger on the pulse with market and industry trends, she has a proactive and dynamic approach to any project we have worked on together. She always has a long-term vision for each project that she works on and can bring together all the various stakeholders through her enviable contacts book. She is dedicated, warm and personable -she treats everybody the same and works collaboratively with all she engages with. I would highly recommend Mercedes for any role.
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Naoimh worked with Mercedes’ on a So Bold Website and Fractional Support project
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December 16, 2025,
​Not only is Mercedes an incredibly talented hospitality marketing expert, she also happens to be a wonderful person and a joy to work with.
Innovative, creative, analytical with an eye for detail, while always looking ahead with a bigger picture view. It was a pleasure to work with Mercedes on multiple projects for Trigon Hotel group.
I'd highly recommend Mercedes as a hotel industry digital marketing consultant.​
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Why Choose So Bold Marketing?
We are not your usual Marketing Consultants - This is not just what we think it is what our clients tell us. We treat your business like it is our own and we passionatly persue results
Contact us for Fractionary Support, Consultancy or Mentoring
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Social Media Management for Hotels - Some hotels have a team member who is great with a camera and gets it, some don't, some have a whizz on the camera but no one to post what they create, some need help with ads, some need a plan written for social and then they can progress themselves.
We have clients who need total support with Social and some who only need support with elements of the process and we have clients who just need support with strategy. We tailor our support to your needs. Seasonal demands on the floor can mean plans fall away, we can step in and keep momentum so that the sales keep coming for those shoulder months.
Contact us to find out how we can support your Social Media Management
Content Creation Services - There is nothing we love more than storytelling, We have worked with Failte Ireland on selling to International Buyers programs in the past, with Global Brands selling MICE destinations to agents, with independently owned hotels creating brands and stories to sell to new markets. We are experts in selling the experience of a hotel and we know how to translate that onto websites, social accounts, emails, ads and collateral.
The warm welcome, the location, the history, the food, the destination, the facilities, the ancient clock in the lobby. There are so many unique selling points for each hotel, B&B, attraction and venue and we are experienced storytellers.
We understand how and where to sell to each target audience. We can take care of video and photo content on mobile and have partners who support us with their expertise for high-quality content.
Contact us and tell us your story, then let's see how we can help communicate that to new customers.
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SME Digital Marketing Specialists - We work with multiple clients in different industries, we know what works and will work with you to get the best results based on what you can deliver, what budget your can set aside and we come up with creative ways to get maximum return. We are an SME also, which means, we get it, we do the work and run the business, follow the sales leads and when we get a sneaky window, you will find one of us up a Mountain or in the Sea, resetting and processing new trends and opportunities.
